DJ Peggy Gou Is Don Julio’s First Global Collab—And Travel Retail Is In The Mix As Tequila Booms

Don Julio’s parent company Diageo is asserting its position in the tequila category by putting its foot on the gas pedal via a global campaign with DJ Peggy Gou. https://www.forbes.com/sites/kevinrozario/2025/04/20/dj-peggy-gou-is-don-julios-first-global-collab-and-travel-retail-is-in-the-mix-as-tequila-booms/